Monday, August 11, 2008

Hard of (Ad)hearing in Pharma Exec Magazine

I came across this article in Pharmaceutical Executive Magazine this morning, even though it was published on August 1st.

George Koroneos writes about Big Pharma's take on medication adherence programs and different people's take on adherence, including our friend Dr. Nash from the Jefferson Medical College. Nothing really new in the article, but it is a good summary of some programs that have worked - ie. Gardasil.


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